The PVGA is a Marketing Cooperative of New England
produce growers. Started in 1978 by eight growers, the PVGA
began its first marketing season in 1981 with sales of $52,000.
Sales continued to grow from there and have ranged between
$1.8 million and $3.2 million during the past 10 years. The
PVGA is currently managed by a board of directors, who are
elected by the members of the co-op.
Each season 80 or so members and non-members
ship through the co-op. Throughout the years, the facilities
at the PVGA have expanded to include two coolers and an eleven-bay
loading dock. The sales and billing offices have also grown
to include a network of computers that facilitate billings
The PVGA markets include most of the large New
England supermarket chains, as well as small independents,
farmstands and sometimes distant markets to take advantage
of high prices.